You might think that the world of personal injury lawyers is all about negotiations, finding evidence of negligence, and trying to get their clients the highest possible compensation.
Whilst all of that plays a big part, you should also know that it is an extremely competitive industry, with the fight to gain new clients every bit as fierce as it is to get those compensation cheques.
There are many ways a personal injury lawyer’s business can attract new clients, but one of the most effective is to ensure that their website is near the top of the search engine rankings whenever someone in their catchment area searches for a personal injury lawyer with their town or city as part of that search term.
Another way to generate traffic is to use paid advertising which can bring quick results, albeit at a cost. Email marketing often gets a bad press, but it is one of the most effective ways of turning potential clients into paid ones.
Social media is another way of generating clients that is often overlooked and also ensuring that their business’s website is up to date and giving a great first impression is extremely important.
Each of these five ways for personal injury lawyers to market themselves online with a view to creating paid clients requires a further explanation so please read on and we will do exactly that.
Pay Per Click Advertising
If you want instant results in terms of traffic coming to your website within the hour, and you have the budget available, then using pay per click advertising is the means to do so. Following some keyword research, you can create your ad, fix the price you are prepared to bid per click, set your daily budget, and click for the ad to go live.
(more…)
